• Please excuse the mess while we update the site;)

you need to go touch

you need to go touch

you need to go touch 1101 522 digital devotee

digitaldevotee_touch

When are we going to stop thinking mobile = smartphone?  Sooner than you think!  Tablet web traffic has now overtaken smartphones so if you’re selling something online (and even if you aren’t) it’s time to get your touch optimized website built.

5 Reasons to Go Touch

  • As of march 2013, global website traffic from tablets overtook traffic from smartphones
  • China was second largest market for tablets in 2012
  • 50% of affluents own a tablet
  • Average order value on tablet higher than both smartphone and desktop
  • Most retailers don’t have a tablet/touch optimized website

adobe_13926_di_global_traffic_device

emarketer_US_mcommerce-bydevice_2011-2016_149817

 

// Further Reading
L2 / Tablets and Retail 2013
Adobe / Tablets Trump Smartphones in Global Website Traffic
eMarketer / Tablets, Smartphones Drive Mobile Commerce to Record Heights
NPD / Tablet Shipments to Surpass Notebook Shipments in 2016

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar