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volkswagen roulette | how to get people to go deep

volkswagen roulette | how to get people to go deep

volkswagen roulette | how to get people to go deep 150 150 digital devotee

Thanks Deliriant isti Romani  for the nice article about a campaign that gets audience to dig deep into the specs of a product – not always an easy task!  Volkswagen got people to guess how long their new fuel efficient car could go on one tank of gas.  Only one guess.  Get it right and you get the car.  One highway broken into 80,000 sections.  Success!

[youtube=http://www.youtube.com/watch?v=GB84fiYr-Bw&feature=player_embedded]

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar