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so soap | marketing with social conscience

so soap | marketing with social conscience

so soap | marketing with social conscience 1104 790 digital devotee

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=joK-S_ImNxM]

There’s a local Hong Kong project that keeps popping and keeps impressing me – it’s So Soap.  The reason I love it is because it’s homegrown, has a strong social good message and some great marketing:)

It was started by Bella Ip. She’s been going a couple of years now and is continuing to grow.  The us eco-friendly products, bottles are collected and used again, and they recruit individual soap makers here in Hong Kong to contribute and profit from the products.

And most cleverly they have the design and marketing services of Eddy Yu from CoDesign who I’ve seen at Hong Kong’s TEDx the other week and Detour.[slideshow]

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar