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research | hk digital behavior from nielsen

research | hk digital behavior from nielsen

research | hk digital behavior from nielsen 749 519 digital devotee

Nielsen’s November 2011 Hong Kong Digital Behavior Insights Report tells us the digital landscape is dynamic and evolving – but what are they doing?  Everything!  And we’re doing it more than many of our neighbors!

Of the 87% that access the internet, 87% of those are social media posters – not just passive readers.  And 72% of those connect with organizations or companies!

The 62% of HKers who have smartphones are searching for info and telling their friends about it.  Are they finding yours?

 

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar