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research | 50 most searched luxury brands in china

research | 50 most searched luxury brands in china

research | 50 most searched luxury brands in china 977 731 digital devotee

The Digital Luxury Group has released their World Luxury Index China report which has some nice insights to consumer behavior in China.  We all knew it but interesting to see it…they are car obsessed!  Auto industry took up more than 50% of the searches actually.  Germany topped the country of origin for products as well – pragmatism meets fashion:) There are some surprises too with brands like Borghese beauty doing very well in spite of being less well known in the West these days.

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar