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report: china mobile internet in 2013


report: china mobile internet in 2013

report: china mobile internet in 2013 1004 300 digital devotee

Analysys and Enfodesk have published their Statistical Report of China Mobile Internet in 2013. Good hard numbers for any market aiming at the China market.

What they say is make sure you have a mobile app for Android and think about men in smaller towns who shop for less expensive products! Not to say there isn’t a great market for luxury goods, but the mass market is here!


Mobile Internet Users

[icon name=”icon-mobile-phone” size=”3x”] 652 million

[icon name=”icon-building” size=”2x”] 84% live in urban areas

[icon name=”icon-android” size=”2x”] 70% use Android phones

[icon name=”icon-time” size=”2x”] 16:00-20:00 peak hours

Mobile Shopping App Users

[icon name=”icon-arrow-up” size=”2x”] 22% 36+ yrs

[icon name=”icon-money” size=”2x”] 26% earn 2000-2999Yuan/month

[icon name=”icon-male” size=”2x”] 59% male

[icon name=”icon-home” size=”2x”] 27% prefecture city

[icon name=”icon-gear” size=”2x”] Taobao + JD = Top apps

[button url=”https://digitaldevotee.com/wp-content/uploads/2014/01/Analysys_Statistical-Report-of-China-Mobile-Internet-in-2013.pptx” arrow=”right”]DOWNLOAD REPORT[/button]

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar