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nielsen’s social media report 2012

nielsen’s social media report 2012

nielsen’s social media report 2012 500 100 digital devotee


Nielsen and McKinsey have issued their most recent State of the Media Social Media Report and wouldn’t you know it…Asia-Pacific buys just about everything based on social media / online product reviews more than other regions. Especially entertainment, fashion and clothing, and most of all home electronics.

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar