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research | digital media drives interest in top brands among consumers in APAC

research | digital media drives interest in top brands among consumers in APAC

research | digital media drives interest in top brands among consumers in APAC 150 150 digital devotee

e-marketer today released some good stats on APAC online brand interest – good news that overall we 945 million users trust digital.  Thailand most of all but looks like Singapore and China are getting jaded!

Recommendations from friends still have highest trust numbers, while ads in video games get lowest.  I think bloggers come out well here with independent reviews ranking highly trusted – go influencers!

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar