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content strategy & marketing conference hong kong | 4-5 nov 2013

content strategy & marketing conference hong kong | 4-5 nov 2013

content strategy & marketing conference hong kong | 4-5 nov 2013 780 280 digital devotee

Taura will be MCing at a content marketing conference next week! Content marketing is a fairly new discipline in Hong Kong so we’re happy to see some focused discussion about providing relevant content to consumers and placing a value on the creation of that content.

Whether it is a cosmetic brand which feeds audiences with style and beauty tips; an energy drink which publishes its magazine catering to thrill-seekers and sports fanatics; or a merchant bank which creates an educational resource addressing the challenges faced by businesses, content marketing is gaining popularity in different industries across the globe.

Sign up for this 2-day conference to gain practical insights on how to build and execute an effective content marketing strategy. Benefit from the experience of Nestle, adidas, SAP, BT, Groupon, PR Newswire, Channel NewsAsia, Hutchison DBS Card and many more as they share how they have produced amazing content that communicates their brands’ passion points.

#contentmktgconf
4-5 November 2013
8am-5pm
Regal Hotel, Causeway Bay
S$2,195

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar