hong kong digital marketing stats 2017Q2

hong kong digital marketing stats 2017Q2

hong kong digital marketing stats 2017Q2 1000 300 digital devotee

I’ve put together a round up of digital statistics for Hong Kong spanning social, email and advertising as it always seems tough to find data in one place! Hope you haven’t been on autopilot with your email efforts or ignoring YouTube!

Email is still queen in Hong Kong!

Channels that resulted in offline purchase after seeing ad or promotional content

  • % HK in 2016
They like to receive information from their favourite brands or companies here
The top reason most cited by respondents for unsubscribing from marketing updates is email overload.
Too much
Not relevant
Seems like you don't know me
What do they do with unwanted emails?
Hong Kongers that own a connected wearable
Feel insecure when shopping online

Mastercard Survey (April 2017)


Sentiment + Advertising

Nielsen’s 2017 research shows, despite a cautious outlook, almost half of the advertisers in Hong Kong (48%) believe that the economy has stabilized and will remain the same as the previous year, while 6% of advertisers expect economic conditions to improve. This is in stark contrast to last year in which 82% of advertisers believed that the market would continue to worsen.

As the survey also shows, advertisers are looking to increase their advertising spending in 2017 as 26% said their budget will increase while 48% said their budget will remain unchanged. Advertisers are also looking to shift more focus from offline to online and mobile. It appears that 2017 will be the first time ever for online advertising spending (51%) to surpass that of offline (49%).

Among the 51% of online budget, over half is expected to be paid ad, 28% use content marketing. Advertisers believe that online marketing is more relevant for their target markets (74%) and can improve the effectiveness of their marketing campaigns (74%). Expanding the reach (63%) and adding more touch points (52%) are also some of the key reasons for the shift.

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We Are Social compiles great snapshot reports of digital, and particularly social media, annually. Take a look at many other markets they cover as well!

Most active social media platforms
Social media active uses in Hong Kong
Of population
Use on mobile
Growth YOY
Snapchat download app rank in Hong Kong

Facebook and Instagram consistently appear in the top 25 of app downloads in Hong Kong and Singapore, Snapchat is currently hovering around #33 in Singapore and #57 in Hong Kong. (April 2017)




E-Commerce activities in the past 30 days
Visited online store
Made online purchase (desktop/laptop)
Made online purchase (mobile)

Social Bakers is also a good quick reference to some social media account holder stats.  Here are some top line numbers from May 2017.  Facebook: Top brand by fans is Ensogo.  Top brand by interaction is Hybebae.  Fastest growning is Agnes b Cafe.

Facebook brands average




Admin Posts

Photo posts
Response rate

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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