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google analytics tip: conversion goals

google analytics tip: conversion goals

google analytics tip: conversion goals 1004 300 digital devotee

Google Analytics (GA) is a great free tool that can tell you lots of interesting things about your site such as where people come from and what they do once on your site.  GA can also show you how often people are doing the most desired types of activities or conversions.

If you run an e-commerce site you probably already have these conversion goals in place.  You might be wondering how or what to track if you don’t actually sell anything.  Think about the most ACTIVE thing you want people to do on your site, probably something that will give them more info about your products or pass you some data that will allow you to know them better and keep in touch in the future.  Here are some examples of the types of Goals you can create that might help generate some ideas for your brand.

4 Major Types of Goals

 

  • Someone sees a specific page such as Thanks for subscribing to our newsletter, You have successfully downloaded the ABC Whitepaper, or Thanks for buying from us (for e-commerce).

  • Someone spent xx minutes on your site.  This is especially good if you have long content or offer support where you want people to spend more time absorbing content.

  • Someone saw xx pages during their visit (session).  This is good if you have lots of content and want people to be exposed to more content.  Not because they are confused but because they are keen!

  • Someone did your defined action.  This could be anything from a social recommendation, video play, ad click, or any other on page activity you can think of that doesn’t lead to a Thank You page.

    Note: This one will probably require you to work with your developer to add a “label” to the button or video etc that is the target of the Goal.

Where to Setup a Goal

sign in to your GA account and navigate to Goals
click New Goal, then Template to setup standard goals
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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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