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hong kong digital marketing stats 2015Q4

hong kong digital marketing stats 2015Q4

hong kong digital marketing stats 2015Q4 1000 300 digital devotee

Experian and Nielson have released some very useful insights for brands marketing to Hong Kong (and Asia) which takes a look at consumer behaviors across device, content and channels. Hope you haven’t been on autopilot with your email efforts or ignoring Instagram!

Let’s take a look at the Hong Kong stats from Experian’s Digital Consumer View 2015 report, a study of 1,200 digital consumers from Singapore, Indonesia, Malaysia, Thailand, Hong Kong and Mainland China between the ages of 18 and 55.

The key thing I took away from the study is that Email still rules Hong Kong!

Have you purchased something as a result of promotional content that you received from the following channels?

  • % Hong Kongers
  • % Asia

Where do you usually open your emails?

  • % Hong Kongers
  • % Asia

How do you like to receive information from your favourite brands or companies?

[vc_progress_bar values=”%5B%7B%22label%22%3A%22Email%22%2C%22value%22%3A%2280%22%7D%2C%7B%22label%22%3A%22Social%20Media%20%2F%20Networks%22%2C%22value%22%3A%2239%22%7D%2C%7B%22label%22%3A%22SMS%22%2C%22value%22%3A%2231%22%7D%5D” bgcolor=”juicy-pink” options=”striped” units=”%”]

The top reason for unsubscribing to email was sheer volume (52% for Asia), and worth noting that the second reason was irrelevance.

Brands important to Hong Kong Instagrammers

A study by Nielsen found that more than half of users [highlight](53%) of Hong Kong Instagrammers follow brands[/highlight], with followers spending a longer average time scrolling their feed.

Brands rank third in the categories users are most interested in, below celebrities and friends but above family.

More than 70% of the platform’s users in Hong Kong are aged between 18-34 years old.

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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