• Please excuse the slight disturbance while we update the site;)

why your website should be using https

why your website should be using https

why your website should be using https 1000 300 digital devotee

Say what? What is it and why do I think you need it?

First things first. The “S” in HTTPS stands for security and you get that by having an SSL certificate (Secure Socket Layer). It’s a method of encrypting data flowing between your user’s browser and your site.  It protects the security and privacy your users when they send you an email via a form, buy a widget from you with their credit card, or create an account with a password.

Traditionally it’s used by financial institutions, e-commerce sites and even Facebook.

secure
really secure

Affects to Your Search Ranking

In 2014 Google said that it was starting to rate whether a site uses HTTPS as a ranking signal. They also mentioned that they aren’t weighting it very heavily so you’re not going to drop off of the search engine ranking results…yet!

…we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.

For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS.

But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

How to Get HTTPS

With talk like that we’ve seen more and more sites start to use HTTPS and many experts predict that it will soon become the norm.

ALSO READ  7 ways to optimize your SEO for voice search

So if it’s better for securing customer’s data and better for search results – and likely to be more so soon – why aren’t most sites using it yet?

Well, because a) it can be technically complicated and needs some developer know-how and b) it can cost something.  I just checked a couple of the hosting companies I use and found the prices around HKD700 – 1200/year (Communilink, OnlyDomains)

The good news is that there is a new Linux Foundation project called Let’s Encrypt that’s going to make the SSL certificate free and easy to use – Coming in Q4 2015.

 

Although the free encryption might not be the best option for every site, it will be for many in light of coming SEO ranking changes.  If you run a site that takes a lot of sensitive data such as credit card data you should definitely think about getting a paid SSL certificate that provides Extended Validation (EV) and therefore validates the organization behind the certificate.

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
required
Google Analytics tracking code disabled/enabled
Google Fonts disabled/enabled
Google Maps disabled/enabled
video embeds (e.g. YouTube) disabled/enabled
 
View our TERMS OF USE
Our website uses cookies, mainly for analytics and content like YouTube. Define your Privacy Preferences and agree to our use of cookies.