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getting more out of your e-commerce with pinterest

getting more out of your e-commerce with pinterest

getting more out of your e-commerce with pinterest 1004 300 digital devotee

Pinterest has been adding tools for businesses for some time now.  Wondering how to use them for e-commerce?  Here’s a great example of harnessing people’s desires into purchase behavior straight from their email inbox.

A while ago I pinned a dress a really liked and the other day I received this email alerting me that the price had dropped – see how they look below.

How are e-commerce businesses getting this?  With Product Pins which include real time pricing, availability, and where to buy.  This is one of several Rich Pins currently available – others are movie, recipe, and article.  You will need to add metatags to your website and apply to get them on Pinterest so it takes some planning and programming time but well worth it if your brand has products popular on Pinterest!

Email

Email

 

Pin on Pinterest

Pin on Pinterest

 

Unmetric Inforgraphic as seen on Mashable

Unmetric Inforgraphic as seen on Mashable

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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