• Please excuse the slight disturbance while we update the site;)

free content for commercial use

free content for commercial use

free content for commercial use 1004 300 digital devotee

Finding and understanding how to use free content for commercial projects is a constant need for digital marketers.  We are always looking for assets like pictures or videos to express our message without trampling on other’s copyrights.

I’ve heard employees of my clients saying things like “Can’t we use anything we find online as it’s public domain now?” and “Can’t we use it if we just change it a little?”

The answer is maybe.  And often no.

Here are some guides to finding and using content legally:

Finding Stuff

The best place to start with images, movies, music and media is  Creative Commons.  This non-profit organization created a standardized way to give the public permission to share and use creative work — on conditions the creator chooses.

You can search for content to use with the Creative Commons Search including popular sites like Flickr or YouTube.

 

Here’s a quick guide to different licenses:

SYMBOL TYPES USE
 cc_by Attribution
CC BY
Allows you to distribute, remix, tweak, and build upon a work, even commercially, as long as you credit creator for the original creation.
 CC-BY-SA Attribution-ShareAlike
CC BY-SA
Allows you to distribute, remix, tweak, and build upon a work, even commercially, as long as you credit creator for the original creation and license your new creations under the identical terms.
 cc_by-nd Attribution-NoDerivs
CC BY-ND
This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to the creator.
 cc-by-nc Attribution-NonCommercial
CC BY-NC
This license lets you remix, tweak, and build upon a work non-commercially, and although your new works must also acknowledge the creator and be non-commercial, you don’t have to license your derivative works on the same terms.
 cc-by-nc-sa Attribution-NonCommercial-ShareAlike
CC BY-NC-SA
This license lets you remix, tweak, and build upon a work non-commercially, as long as you credit the creator and license your new creations under the identical terms.
 cc-by-nc-nd Attribution-NonCommercial-NoDerivs
CC BY-NC-ND
This license is the most restrictive of our six main licenses, only allowing you to download a works and share them with others as long as you credit the creator, but you can’t change them in any way or use them commercially.
ALSO READ  see. tap. shop. says instagram with shoppable posts

Be aware that some logos seen in Creative Commons licensed images might have their own copyright such as this image which contains a Citroen and Apple computer logo.

Forgive us for using this forbidden image as a lesson! By je@n.

Forgive us for using this forbidden image as a lesson! By je@n

Other Sources

 

Using Your Fans’ Creative

If you plan to run a contest or engage users to submit content such as images to you for your later use in a commercial project like creating a graphic for a website or inclusion in a television commercial, you should let them know.

Include in your Terms and Conditions language that will allow you to use their content.  Here are some examples:

  • Jurisdictional location (e.g. Hong Kong)
  • Type of use (e.g. promotional material for print, digital, television)
  • Age restrictions (generally 18 years and up)
  • Personal information collection process and future use

 

Read More //
Foter – How to Attribute Creative Commons Photos [INFOGRAPHIC]
Daily Egg – Finding Photos Online: The Who, What, Where, and Why

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
required
Google Analytics tracking code disabled/enabled
Google Fonts disabled/enabled
Google Maps disabled/enabled
video embeds (e.g. YouTube) disabled/enabled
 
View our TERMS OF USE
Our website uses cookies, mainly for analytics and content like YouTube. Define your Privacy Preferences and agree to our use of cookies.