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china social media landscape

china social media landscape

china social media landscape 1700 2000 digital devotee

Five years after its first publication of the Brian Solis inspired chart, CIC has launched the most recent China Social Media Landscape infographic.  A handy reference for new entrants into the China market to identify platforms similar to the well-known international brands.  The 4 categories are helpful to get a grip on the growing gaggle – they are based on stage of maturity and functional dependency, namely ‘Functional Networks’, ‘Core Networks’, ‘Value-Added Networks’, ‘Emerging/Niche Networks’.

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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