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mashable | 5 digital marketing commandments for luxury brands

mashable | 5 digital marketing commandments for luxury brands

mashable | 5 digital marketing commandments for luxury brands 640 427 digital devotee





Super sweet and completely valid rules from Mashable – read the rationales here: 5 Digital Marketing Commandments for Luxury Brands.

1. Thou Shalt Democratize, But Not Downgrade
2. Thou Shalt Not Kill The Conversation
3. Thou Shalt Honor Digital Media
4. Thou Shalt Not Steal From Old Media
5. Thou Shalt Not Covet Thy Neighbor’s Media Channels

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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