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online health portfolio marketing strategy

online health portfolio marketing strategy

online health portfolio marketing strategy 881 421 digital devotee

Startup  Online Health Portfolio engaged Digital Devotee to create a marketing strategy document for their next phase of funding and development.  The service allows people to monitor their blood sugar level, blood pressure and other key health statistics at home or through a mobile device and transmit that data to their carer (i.e. personal trainer, doctor, nurse) for further management.

We created a 35 page marketing strategy document for their product Online Health Portfolio in order to plan future outlays, generate revenue, increase user base and seek external funding in the short, medium, and long-term.  Included were brand overview and recommendations, digital marketing recommendations and rough costings.

document cover

document cover

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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