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HKSAR’s revolutionary public consulation campaign: send me an email

HKSAR’s revolutionary public consulation campaign: send me an email

HKSAR’s revolutionary public consulation campaign: send me an email 500 341 digital devotee

2011-2012 Hong Kong SAR Policy Address and Public Consulation

That’s right.  Hong Kong is again rattling the very foundations of digital communications and user engagement!  So my dear fellow citizens, you too can now email and phone the government.  That should do it.

What do you think they could have done to make it a truly engaging experience?  (Suspend your disbelief for a moment and assume they want to know what their public thinks.)

  • custom made social media platform like blogSpirit to let people discuss issues with each other and government staff.
  • collaborative document creation like Google Docs so groups of citizens could work on responses together online
  • on online submission form at the very least!

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Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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