beautiful editorial = flat mobile design

I fell in love today.  Timely since copywriters Rach Read, Kate Farr (former Sassy Hong Kong editors gals) and I were just talking about what makes a great editorial site yesterday at coffee.

What’s making me gush?  It’s a news site called OZY.  OK, it’s not a start up on a shoestring – they are backed by huge angel investors and founded by Carlos Watson, formerly of MSNBC and CNN.  But they have been doing beautiful stuff since their launch in Sept 2013.

What’s so special?  It’s simple, it’s easy, it’s targeted.  They know I read news on my phone so they focused on that.  They know I read the top news items and want to know why they’re important but I’m not going deeper (I know, I know but fess up, you probably don’t either!)  They know I like a little culture and a lot of entertainment.  They know I think I’m smart…but it’s debatable:)  And they know I’m gonna share what I think is smart.

CHECK OUT THE ATTENTION TO DETAIL

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